Archive for the ‘Uncategorized’ Category

Domain Authority-A Search Engine Optimization Essential

Posted by Modern Maze

Website owners, this is an important search engine optimization lesson I think you should want to know. It’s called Domain Authority.

 Domain authority can be described as the value your domain name (your website address) holds in the eyes of the search engines.

The main goal of the search engines is to provide the best search results for every query. To do that, lots of criteria are taken into consideration. Domain Authority is one major factor.

3 major criteria determine domain authority:

1. The age of the domain name, meaning how long it has been registered holds much weight. Lots of people with good intentions purchase domain names and either never build a website on them or otherwise fail at their original idea and shut it down. So search engines consider longevity of a domain a factor in its rankings.

2. The size of your website: Adding new information to your website is also a contributor to Domain Authority. The search engines favor a site in motion and especially GROWTH. This is easily accomplished with the addition of regular blog posts on your website.

3. The other most important element is the site’s popularity also known as TRAFFIC. Driving traffic to your website and also KEEPING them there for some time boosts your search engine rankings. Your website becomes more relevant to searches. Your domain authority increases. Here’s are ways to drive traffic to your site.

Drive traffic to your site with your emails. If you’re a local business, for example, and you send promotional offers via email, resist making your offer in the email but rather drive them to the website for the full details. Use social media to alert your friends and fans about an offer on your website and link to it on your post.

One of the best ways to keep people on your website is to provide video. The average website visit is under a minute. If you can engage people with 2-3 minute videos, it’s significant. If you can keep people on your site longer than others in your market, you website could have a Domain Authority advantage.

How To Follow Up With A Prospect Without Being A Nag

Posted by Modern Maze

3 Ways To Get Your Prospects’ Attention Without Being A Nag:

Attention Business and/or Sales Professional;

Someone shared this little piece of advice with me recently and it’s made a dramatic impact on my approach to sales, my attitude and my business.

I have been a business owner for 27 years, a student of the sales process, personal development, writing, and internet marketing.

I imagine this simple concept has been around for quite some time. If you’ve heard it before, I hope you’re using it. If not, I hope it becomes a breakthrough for you as it has for me.

My motives for sharing this with you:

1. It’s good Karma. I share something worthwhile, especially with worthwhile people and good things are bound to happen.
2. The more I share, the more I learn. (plus, it keeps me on my toes)
3. You and I probably share some similar types of clients and a good relationship between us could be beneficial.

Introducing: The 3 i’s

• Introduction
• Information
• Invitation

How do you follow up with a prospect? When you use one of the 3 i’s, you’re going to look a heck of a lot better than someone who calls who says, “I’m just following up on our previous…” When you use a phrase like that, you’re coming at your prospect with your own self-interest in mind. And it shows

Today we understand sales is about relationships. Do Not Call your prospect back until and unless it is to
• Introduce him/her to an important or influential person
• Deliver information you sincerely believe is valuable
• Invite to an event he/she would find enjoyable or fruitful

Want to be a welcome guest rather than an unwelcome pest?

Imagine how much easier it will be to get through the gatekeeper by avoiding the same old droning-“I’m calling to follow up with…” with something juicy like,

Think you would add more value to the business relationship? Think this approach will most likely transcend terms and price?

I believe the 3 i’s make a solid foundation for a great salesperson.  I would love your feedback!

I’m Andrew Mazer,
Business owner, Author, and Internet Marketing Expert

I write and share ideas you can use to improve your business and your life. You will even find worthwhile material for your 3 i’s follow-up strategy.  

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Andrew Mazer is the creator of

moderncoupon.com,  Internet Gravity Wheel(servicemark), and architect of

The 3 Cornerstones Of A Rock-Solid Online Presence

The 3 Cornerstones Of A Rock-Solid Online Presence

Posted by Modern Maze

This is a resource for small business owners to acquire practical marketing techniques.

We help small business owners apply fundamental internet marketing strategies to help them get new customers and make more money even if they never want to turn on their computer.

All good things, be it they buildings, athletics, music; everything with lasting value has been built on a strong foundation. A set of fundamentals is essential for all good performance.

This same philosophy holds true for internet marketing. The biggest reason most websites and internet marketing efforts fail to perform to their owners’ expectations is they lack in pure fundamentals. This is because most website developers, while they know how to create and launch a website, don’t have the first idea of business or marketing. Business owners just expect their webmaster to provide a complete and worthy serve. The fact is though, these people are generally not trained in internet marketing.  

Business owners are left high and dry, disillusioned and disappointed about their online marketing investment. This video sheds light on the 3 Online Marketing Fundamentals we call The 3 Cornerstones Of A Rock-Solid Online Presence.

They are:

1. A Massive Online Footprint 2. A Good Website 3. A Conversion Device

We help small business owners apply online marketing techniques so they can get new customers and  make more money even if they never want to turn on a computer.

A Different Approach To Your New-Year Goals

Posted by Modern Maze

In the final days of 2012, we’re compelled to think about and list our goals, intentions, resolutions for next year.

Here are 3 simple ideas on how to help you make your goals become reality for your better life and business:

1. Structure Your Goals As Promises: This is an idea I just recently learned and it makes so much sense.  One of the biggest reasons we fail to meet some of our goals is because we set  them too high.  Although it’s important that your goals should stretch and pull you, setting them too high can set you up for failure.  Your goals must be believable for them to act as a magnet to pull you. 

Example: Many of us will set a goal to double our income.  This is a nice “wish” but it’s very rare when a doubling of income becomes reality.  On the other hand, a 20% increase is something you can promise yourself to plan, work toward every day, and achieve. 

2. Create A Monthly Accountability Plan (M.A.P.):  After listing your major 1-year goals, list all the activities you envision to be required to make them come true. These are the short-term goals you need to achieve to reach your one-year goals.  Dedicate one sheet of paper for your January M.A.P.  Plan each day to include activities which tackle some aspect of your January Accountability Plan.  Repeat this for every month.

3. Think: The mind attracts into your life what you think about most of the time. Give yourself the gift of silence for a few minutes each day. First to clear and calm your mind, then to think about your goals, plans and what you really want to manifest in your life. Turn off the music, the TV, the computer for a while.  Eliminate negative, angry and anxious thoughts.

One of the biggest shortcomings of the majority of people is that they don’t have a clear vision of what they really want.  Decide what YOU want.  Don’t fear or have guilt for wanting material things. 

Online Marketing Ideas For Realtors

Posted by Modern Maze

Want to list more properties? Here’s a few tips on how to leverage the power of the web to give YOU greater visibility and land more listings.

There are only so many positions on page 1 search engine results…unless you use some “outside-the-box” thinking.  

Get Your FREE online Marketing AudotTo Claim Your FREE Online Marketing Audit

Lets say you’re a Real Estate Agent in New Jersey.  Who knows, maybe you’re one of 120,000 real estate agents (maybe more). But you’re one of 40,000 in South Jersey. We’ll your chances of having your personal website show up in search results is super-slim, to say the least.

But you don’t care because you’re a real estate agent in Camden County in South Jersey.  Now, your competition for online visibility has diminished drastically. But because there’s still about 7000 real estate agents in Camden County, it’ll still be a minor miracle to get high search engine results.

But that’s OK because you would rather get home listings in Cherry Hill or Haddonfield.  

I don’t know the actual number of real estate agents there are in Cherry Hill and Haddonfield but it’s not that many.  You CAN get first page search results and land new clients and new listings.  

There WILL almost invariable be competition for organic (free search results-not pay-per-click) BUT, seldom are all the spots on page one occupied for good reason.

Fortunately for you, very few real estate agents have good websites. They usually don’t have search engine-friendly websites either. They’re just on page one by luck.  With a handful of smart online marketing methods including:

YOU can be a fixture on page one local searches for real estate agents in your town.  

Tap in to the wildly-popular world of online coupons.

Every day people go online looking for online coupons for just about anything.  

How To Grow Your Email List & Boost Business

Posted by Modern Maze

Boost Business-Grow Your List!

Contests are a great way to get involved with your client base and Halloween is one easy topic.

Having people submit their entries and include their phone, address, and email now gives you license to reach out and contact them when they win (or even if they DON’T win) the contest.

Every contestant can be a winner (or runner -up) and be required to visit you again to redeem the prize.

By developing more ways to get your existing customers back through your doors more often, you will build a continuingly more valuable business.

Is Coupon Marketing Right For Your Business?

Posted by Modern Maze

I just got finished watching an absurd video message about how marketing a retail business with coupons is a mistake. I say this is absurd for a number of reasons.

I could argue for the intelligent use of online coupon marketing all day. Just look at all the effort and money companies like Duncan Donuts, Papa Johns, Express, Macy’s and even Coach handbags invest in coupon marketing. 

I find it comical that these Mickey-Mouse marketing firms try to carve a niche by denouncing a tried and true method of marketing which has not only stood the test of time, but is growing exponentially. 

The great recession combined with the great internet and social media expansion has fueled the online coupon method of marketing and THIS marketing expert says the trend will continue for a generation….at least.

I’m Andrew Mazer, the creator of moderncoupon.com.

moderncoupon.com is a local business marketing product created to benefit independent business owners and the customers they serve.

Learn more about the benefits of advertising your small business with us. Watch this video

Ideas For October Promotions

Posted by Modern Maze

Stand Out! Be Different! 

OK, I understand your business isn’t going to get millions of raving fans just because you run a special sale in October. But if you can get JUST A FEW people to talk about you, it’s possible to bring in some extra customers and make some extra money.

While every other business, large and small is doing Halloween-theme or Autumn-theme promotions, YOU can do something different.

Why would you want to do something different?

Check out this HUGE list of interesting topics October is famous for. I’m certain you can wrap a message and a moderncoupon offer around at least ONE of these to make you and your business a topic of conversation.

Family History Month
National Pizza Month
National Clock Month
National Popcorn Popping Month
National Roller Skating Month
Adopt a Dog Month
Computer Learning Month
National Apple Month
National Car Care Month
National Pretzel Month
National Stamp Collecting Month
National AIDS Awareness Month
National Adopt a shelter pet Month
National Dessert Month
National Cosmetology Month
National Pickled Pepper Month
National Sarcastic Month
National Seafood Month
National Kitchen and Bath Month,
Vegetarian Awareness Month
Breast Cancer Awareness Month
Polish History Month
Child Health Month
National Pasta Month
Nation Pork Month
National Cookie Month
Health Literacy Month
Diversity Awareness Month
Domestic Violence Awareness Month
National Depression Education & Awareness Month
National Crime Prevention Month
National Disability Employment Awareness Month
Clergy Appreciation Month
Dinosaur Month
Eat Country Ham
Hunger Awareness Month
National Applejack Month
National Communicate with Your Kid Month
Fantasy Month
National Pharmacy Month
Do-It Yourself Month
National Dental Hygiene Month
National Orthodontic Month
Consumer Information Month
World Chocolate Awareness Month
American Magazine Month
Auto Battery Safety Month
Campaign for Healthier Babies Month
Christmas Seal Campaign Month
Country Music Month
Energy Awareness Month
Car Care Month
Fire Prevention Month
Hunger Awareness Month
SIDS Awareness Month
Spinal Health Month
UNICEF Month
Youth against Tobacco Month
Asthma Awareness Month
Auto Battery Safety Month
Cookbook Month
Eat Better, Eat Together Month
Family Health Month
Healthy Lung Month
International Microwave Month
Learning Disabilities Awareness Month
Month of the First Frost
National Caramel Month
National Collector’s Month
National Cranberry Month
National Education Month
National Pumpkin Month
National Sausage Month
Safe America Month
Sudden Infant Death Syndrome Awareness Month
Turn Over a New Leaf Month
Chevy Truck Month
American Girl Month
Brain Awareness Month

3 Small Business Marketing Tips

Posted by Modern Maze

One of the major things which makes you different from any other business is YOU.

Regardless of whether you interact with each and every client, your personality and style is woven into the culture of your business and the way your people act and serve.  Your people are a direct reflection on you and ultimately, the buck stop with you.  

Tip #1. Be ready to to turn every new customer into your best customer. SOMEBODY is going to be your best customer, big spender, raving fan and hopefully, all 3. Treat every new customer as if they have the ability to be those things. Demonstrate that behavior to your employees. Remind them when they forget.

Tip #2. Put your picture or your name (or both) on all your correspondence, especially email, and always personalize it with your clients’ name whenever possible. Never write, “Dear Client” in your emails if you have access to their name. and never sign your stuff with “From All Of Us” or “Your Company Name”…make it come from YOU.

Tip #3. When people get to know you, they may feel shy or cheap about redeeming your coupons.  You should encourage them to do so. Why? They will frequent you business more.

One of my first clients on moderncoupon.com, Amy Kinzel of Be Well Massage in Haddonfield, NJ smartly encourages her clients AND PROSPECTS to visit her moderncoupon site to pick up coupons. “If people call and ask how much we charge for massage, I tell them and then I direct them to our online coupons. It definitely helps to get them in for the first experience. I use my coupons to reward existing clients for their patronage. It works”.

Suzanne Kovlak of RockStar Tanning in Haddon Township, NJ says “I refer existing clients to the coupons to help me up-sell them into more expensive packages and tanning products “.

Nick & Joe’s Pizza in Westmont, NJ makes sure all their customers know about their always-available coupons because they know as a time-tested fact, their customers come back more often when they have a coupon to redeem.  

When your clients feel cheap for using your coupons it’s because YOU haven’t been inviting enough.

When they’re redeeming coupons, they’re spending money. THAT’S GOOD!

Most of you reading this email are moderncoupon advertisers. Are you clicking coupons from your fellow advertisers’ ads and patronizing them? You should!

How To Convert More Loyal Customers From Your Daily Deal Campaign

Posted by Modern Maze

Daily-Deal customers are often “deal hoppers” and seldom become loyal patrons. A continuing coupon strategy on moderncoupon.com will help lower the “buying barrier” in order to get these deal-seekers back for more.

When a customers redeems a daily deal voucher, you or your staff should simply thank them for their business and let them know they engage your online coupons any time. Presumably, these new clients were satisfied with your product or service. So you don’t want them waiting around for your next daily-deal offer. You want them back soon! But THEY still want a deal. So give them access to your online coupons on moderncoupon.com. There, they’re not going to find big fat 50% off discounts but they WILL find modest, money-saving coupons which will lower the buying barrier and get them to patronize you again. But this time, YOU get to make some profit AND further build your relationship with the customer.

A coupon campaign on moderncoupon.com is a full-year deal for only pennies a day.

You get a full web page showcasing your business, unlimited coupons and social media tools built right in.  

Not everybody uses coupons, but LOTS of people do. Millions of people search for online coupons before they make a decision to buy. When your business is on the moderncoupon directory of local businesses with coupons, you’re going to show up in more Google searches. 

It works.