One of the major things which makes you different from any other business is YOU.
Regardless of whether you interact with each and every client, your personality and style is woven into the culture of your business and the way your people act and serve. Your people are a direct reflection on you and ultimately, the buck stop with you.
Tip #1. Be ready to to turn every new customer into your best customer. SOMEBODY is going to be your best customer, big spender, raving fan and hopefully, all 3. Treat every new customer as if they have the ability to be those things. Demonstrate that behavior to your employees. Remind them when they forget.
Tip #2. Put your picture or your name (or both) on all your correspondence, especially email, and always personalize it with your clients’ name whenever possible. Never write, “Dear Client” in your emails if you have access to their name. and never sign your stuff with “From All Of Us” or “Your Company Name”…make it come from YOU.
Tip #3. When people get to know you, they may feel shy or cheap about redeeming your coupons. You should encourage them to do so. Why? They will frequent you business more.
One of my first clients on moderncoupon.com, Amy Kinzel of Be Well Massage in Haddonfield, NJ smartly encourages her clients AND PROSPECTS to visit her moderncoupon site to pick up coupons. “If people call and ask how much we charge for massage, I tell them and then I direct them to our online coupons. It definitely helps to get them in for the first experience. I use my coupons to reward existing clients for their patronage. It works”.
Suzanne Kovlak of RockStar Tanning in Haddon Township, NJ says “I refer existing clients to the coupons to help me up-sell them into more expensive packages and tanning products “.
Nick & Joe’s Pizza in Westmont, NJ makes sure all their customers know about their always-available coupons because they know as a time-tested fact, their customers come back more often when they have a coupon to redeem.
When your clients feel cheap for using your coupons it’s because YOU haven’t been inviting enough.
When they’re redeeming coupons, they’re spending money. THAT’S GOOD!
Most of you reading this email are moderncoupon advertisers. Are you clicking coupons from your fellow advertisers’ ads and patronizing them? You should!