Posts Tagged ‘search engine optimization’

Domain Authority-A Search Engine Optimization Essential

Posted by Modern Maze

Website owners, this is an important search engine optimization lesson I think you should want to know. It’s called Domain Authority.

 Domain authority can be described as the value your domain name (your website address) holds in the eyes of the search engines.

The main goal of the search engines is to provide the best search results for every query. To do that, lots of criteria are taken into consideration. Domain Authority is one major factor.

3 major criteria determine domain authority:

1. The age of the domain name, meaning how long it has been registered holds much weight. Lots of people with good intentions purchase domain names and either never build a website on them or otherwise fail at their original idea and shut it down. So search engines consider longevity of a domain a factor in its rankings.

2. The size of your website: Adding new information to your website is also a contributor to Domain Authority. The search engines favor a site in motion and especially GROWTH. This is easily accomplished with the addition of regular blog posts on your website.

3. The other most important element is the site’s popularity also known as TRAFFIC. Driving traffic to your website and also KEEPING them there for some time boosts your search engine rankings. Your website becomes more relevant to searches. Your domain authority increases. Here’s are ways to drive traffic to your site.

Drive traffic to your site with your emails. If you’re a local business, for example, and you send promotional offers via email, resist making your offer in the email but rather drive them to the website for the full details. Use social media to alert your friends and fans about an offer on your website and link to it on your post.

One of the best ways to keep people on your website is to provide video. The average website visit is under a minute. If you can engage people with 2-3 minute videos, it’s significant. If you can keep people on your site longer than others in your market, you website could have a Domain Authority advantage.

Search Engine Optimization For Local Small Businesses: The Internet Gravity Wheel

Posted by Modern Maze

I created Internet Gravity Wheel (sm) as a way to visualize a concept of a local business online marketing system. A method of search engine optimization.

The term, “internet gravity” refers to the way a local business “attracts” the attention of search engines.

The web is very friendly to local business today but only a fraction of businesses are proactive in “working” this awesome tool.

Google is by far the #1 search tool on the web and its claim to fame is that it reports the best, most relevant search results of any other search tool. But it doesn’t work alone nor is it the only search engine people use. True, Google does harvest immense amounts of online data on its own but part of its unique way of determining high relevance in searches is from where it gathers the information. That’s where the Internet Gravity Wheel comes in.

A company’s website is just the tip if the iceberg when it comes to a presence online. Not to diminish its importance, but there are other significant places around the web that draws much more visitor traffic that a typical stand-alone small business website.

Having content all around the web pointing back to your business and your website is what Internet Gravity Wheel is all about. What I mean by that is a presence and optimized profile on directories and citation sites.

Online directories and citation sites are abundant. Many of them are free and your business is very likely already listed on many of them. But you can make your business stand out by “claiming” your listing on these directories as the business owner. 

“Claiming” your profile on these directory listings usually permits you to upload photos of your choice, your logo, a link to your website, and to describe your business the way YOU want to. Many times, the information in these directories is inaccurate and inaccurate information can not only confuse prospective customers but can also confuse the search engine robots which pull information about your business and reduce your rankings because of the conflicting information.

You can also find relevant directories your business could or should be listed in and upload your business information. Many of these are free and have upgrades available which offer extra marketing for more exposure.

Some online directories are fee-based, like which offers a full web page to showcase your business with pictures, unlimited business descriptive detail, video and engages your prospective customer with unlimited coupon offers. gets high search engine rankings because it combines relevance of content: local business information and coupons. 

Whatever your business, it’s wise to find as many free directories to be in as possible. It’s also advisable to find one or 2 fee-based directories to test.

Businesses owners can do this work themselves. However, it IS time consuming. Turning this project over to us is a good idea because we can do it better, faster and cheaper than you can do it yourself.

(Internet Gravity Wheel is a Service Mark of Affordable Online Marketing Systems)