Posts Tagged ‘small business marketing online’

Small Business Marketing – Online Marketing That Works

Posted by Modern Maze

This message is for business owners who want to make the web work to produce customers and make sales. Whether you have a website or not, the web can help get your phone to ring and people in your door.  

Straight talk here. No fancy persuasive language. No theory. These are facts because I’m not a computer geek-I’m a business owner who has gone through the motions, the learning and the study (and I still do) to get my business discovered online.

1. A website is just one tactic in an online marketing strategy. 

For most small businesses, particularly those who only serve their local market (I call the Main Street businesses) a website is at the bottom of the online marketing priority list. I’m not saying it’s not important, I’m saying there’s other, more powerful ways to get your your basic information in front of people’s eyes.

Besides, who’s going to find & visit your site unless they already know your website address? 

I like to use the “yard sale” analogy: How will people find your yard sale? If you just put your stuff out on your front yard, only the incidental passers by will ever see your sale. BUT, if you put a sign on either end of your street, signs on the neighborhood’s surrounding streets and a classified ad in your local paper, you’re going to attract more prospects. 

Attracting prospects to your business and your website is the same. There are dozens of ways you can put signs out on the “super highway” to get the attention of prospective customers. Most of them don’t even require you have a website. 

I’m experienced enough to know it’s important to keep this information is best delivered to you in bite-sized chunks so I’ll keep this series of messages short and recorded on video so you can review them any time.

Why I am sharing this information with you for free? 3 reasons:

  1. I learned a long time ago, when I share what I know, I learn it more and at a deeper level.

  2. I have a passion for helping small business owners. I come from a family of small business owners and eventually I became a wholesaler in service to small business owners.

  3. And finally, I can do all the things I’m about to share with you faster, better and cheaper than you can do them yourself.

How Coupons Can Produce High-Ticket Sales. 2 Success Stories

Posted by Modern Maze

It’s a well-known fact that higher-income, higher-educated people find and redeem coupons. The population of computer-using, coupon-hunting people is growing exponentially. Every day, more people are signing on to various business marketing membership sites and programs to get the inside scoop on what’s available at a discount.

Smart business marketers know they can use coupon offers to attract new customers without giving up profitability.

Recently, a residential garage door company and moderncoupon business subscriber incorportated a $50 discount coupon and made a sale for a new garage door sale & installation. That $50 discount represented less than 10% of the over all sale. A $700+ sale that could have gone to a competitor. Because the customer found his coupon, the buying barrier was lowered and a profitable sale was made.

I recently convinced a hair salon owner to give moderncoupon a try. This fellow was initially against using coupon offers for his business, yet he was really feeling the pinch of the economic downturn. I suggested 2 offers:
1. A discount for new clients. This is rather mundane but it IS an enticement for someone looking for a new hairdresser. Every hair salon ad has a similar coupon.
2. A 10-haircut package for a deep discount. THIS is a coupon offer you don’t see often.

About a month past and no calls or redemptions came in until last week. That’s when a doctor who lives about 5 miles away called for and came in as a response to the 10-haircut offer. This is the kind of sale this salon owner never considered and never thought possible. A huge win-a high-ticket sale and a new customer all at once.

In both cases, these 2 business owners will have likely had their marketing expense on covered for the year with just one sale and one new customer.

How many new customers a year do you need to cover the cost of a small business marketing system that’s about the price of a cup of coffee a day?

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I’m Andrew Mazer, and I’m not a computer geek, I’m a business owner, just like you. I have a passion for helping the independent business owner survive and thrive in an environment where the odds are stacked against the little guy. That’s why I’ve created The cost is minimal and the results are guaranteed. You need this.