Posts Tagged ‘small business marketing’

Ideas For October Promotions

Posted by Modern Maze

Stand Out! Be Different! 

OK, I understand your business isn’t going to get millions of raving fans just because you run a special sale in October. But if you can get JUST A FEW people to talk about you, it’s possible to bring in some extra customers and make some extra money.

While every other business, large and small is doing Halloween-theme or Autumn-theme promotions, YOU can do something different.

Why would you want to do something different?

Check out this HUGE list of interesting topics October is famous for. I’m certain you can wrap a message and a moderncoupon offer around at least ONE of these to make you and your business a topic of conversation.

Family History Month
National Pizza Month
National Clock Month
National Popcorn Popping Month
National Roller Skating Month
Adopt a Dog Month
Computer Learning Month
National Apple Month
National Car Care Month
National Pretzel Month
National Stamp Collecting Month
National AIDS Awareness Month
National Adopt a shelter pet Month
National Dessert Month
National Cosmetology Month
National Pickled Pepper Month
National Sarcastic Month
National Seafood Month
National Kitchen and Bath Month,
Vegetarian Awareness Month
Breast Cancer Awareness Month
Polish History Month
Child Health Month
National Pasta Month
Nation Pork Month
National Cookie Month
Health Literacy Month
Diversity Awareness Month
Domestic Violence Awareness Month
National Depression Education & Awareness Month
National Crime Prevention Month
National Disability Employment Awareness Month
Clergy Appreciation Month
Dinosaur Month
Eat Country Ham
Hunger Awareness Month
National Applejack Month
National Communicate with Your Kid Month
Fantasy Month
National Pharmacy Month
Do-It Yourself Month
National Dental Hygiene Month
National Orthodontic Month
Consumer Information Month
World Chocolate Awareness Month
American Magazine Month
Auto Battery Safety Month
Campaign for Healthier Babies Month
Christmas Seal Campaign Month
Country Music Month
Energy Awareness Month
Car Care Month
Fire Prevention Month
Hunger Awareness Month
SIDS Awareness Month
Spinal Health Month
Youth against Tobacco Month
Asthma Awareness Month
Auto Battery Safety Month
Cookbook Month
Eat Better, Eat Together Month
Family Health Month
Healthy Lung Month
International Microwave Month
Learning Disabilities Awareness Month
Month of the First Frost
National Caramel Month
National Collector’s Month
National Cranberry Month
National Education Month
National Pumpkin Month
National Sausage Month
Safe America Month
Sudden Infant Death Syndrome Awareness Month
Turn Over a New Leaf Month
Chevy Truck Month
American Girl Month
Brain Awareness Month

How To Convert More Loyal Customers From Your Daily Deal Campaign

Posted by Modern Maze

Daily-Deal customers are often “deal hoppers” and seldom become loyal patrons. A continuing coupon strategy on will help lower the “buying barrier” in order to get these deal-seekers back for more.

When a customers redeems a daily deal voucher, you or your staff should simply thank them for their business and let them know they engage your online coupons any time. Presumably, these new clients were satisfied with your product or service. So you don’t want them waiting around for your next daily-deal offer. You want them back soon! But THEY still want a deal. So give them access to your online coupons on There, they’re not going to find big fat 50% off discounts but they WILL find modest, money-saving coupons which will lower the buying barrier and get them to patronize you again. But this time, YOU get to make some profit AND further build your relationship with the customer.

A coupon campaign on is a full-year deal for only pennies a day.

You get a full web page showcasing your business, unlimited coupons and social media tools built right in.  

Not everybody uses coupons, but LOTS of people do. Millions of people search for online coupons before they make a decision to buy. When your business is on the moderncoupon directory of local businesses with coupons, you’re going to show up in more Google searches. 

It works.

Local Business Marketing With Coupons

Posted by Modern Maze

Online marketing for small, local businesses is affordable and easy with

List your business on our high-traffic online directory.

This small business marketing system is powerful because so many people go online looking for coupons for local restaurants, retailers and service businesses. There’s so much competition to make your business or your website visible online, you need to think out-of-the-box.

When your business has an affordable full-page ad (just $39/month) on, you’re business will become visible to hundreds or even thousands of local consumers who may have not otherwise found out about you.

Millions of people today go online looking for where they can get an online coupon before they make their buying decisions. This is how to make your business visible online to those people.

Online coupon users tend to be better customers. You may think their cheap but actually, they’re usually the wealthier among us? “How do you think they got so rich?” Online coupon users are statistically are higher-educated and higher income people.

If you want to market your business to smart people who have money to spend, (of course you do), you want to be marketing in the online coupon space.

You get a search engine optimized web page to showcase your business and describe it in unlimited detail. You get to show pictures, embed a video, and a link back to your main website (if you have one). You can post as many coupons as you want. And all your coupons capture the name and email address of the person who chose it for your own email marketing campaigns. Social media tool is built right in.

This is a powerful, done-for-you online marketing product specifically created to be affordable for small, independently-owned local businesses like yours.

Online Coupon Site Gets High Search Engine Results

Posted by Modern Maze

It’s official: small businesses who advertise on the pages of the the local business coupons site, are getting high search engine results.

There are thousands upon thousands of online searches every minute of the day which include the word “coupon”.  Because the pages ofmoderncoupon.comcontain a heavy quantity of content matching these online searches, these pages show up in results.

This effectively drive more traffic and our advertisers reap the benefits.

For example, if someone searches the term: “coupons for restaurants in Cherry Hill, NJ”, it’s not uncommon for 2,3 or 4 individual moderncoupon pages to show up on page page 1 of the search results on Google. Click here to see results-

Not everyone is making their buying decisions based upon the coupons they find online. But surely, the people searching for online coupons are in “buying mode”. 

So if you want to be where a large segment of the population are going to make buying decisions, you want to be in the online coupon space. In particular

To advertise YOUR business on, the local business online marketing machine, just call Toll-Free: 1-866-799-2825

Small Business Marketing – Online Marketing That Works

Posted by Modern Maze

This message is for business owners who want to make the web work to produce customers and make sales. Whether you have a website or not, the web can help get your phone to ring and people in your door.  

Straight talk here. No fancy persuasive language. No theory. These are facts because I’m not a computer geek-I’m a business owner who has gone through the motions, the learning and the study (and I still do) to get my business discovered online.

1. A website is just one tactic in an online marketing strategy. 

For most small businesses, particularly those who only serve their local market (I call the Main Street businesses) a website is at the bottom of the online marketing priority list. I’m not saying it’s not important, I’m saying there’s other, more powerful ways to get your your basic information in front of people’s eyes.

Besides, who’s going to find & visit your site unless they already know your website address? 

I like to use the “yard sale” analogy: How will people find your yard sale? If you just put your stuff out on your front yard, only the incidental passers by will ever see your sale. BUT, if you put a sign on either end of your street, signs on the neighborhood’s surrounding streets and a classified ad in your local paper, you’re going to attract more prospects. 

Attracting prospects to your business and your website is the same. There are dozens of ways you can put signs out on the “super highway” to get the attention of prospective customers. Most of them don’t even require you have a website. 

I’m experienced enough to know it’s important to keep this information is best delivered to you in bite-sized chunks so I’ll keep this series of messages short and recorded on video so you can review them any time.

Why I am sharing this information with you for free? 3 reasons:

  1. I learned a long time ago, when I share what I know, I learn it more and at a deeper level.

  2. I have a passion for helping small business owners. I come from a family of small business owners and eventually I became a wholesaler in service to small business owners.

  3. And finally, I can do all the things I’m about to share with you faster, better and cheaper than you can do them yourself.

Local Coupons And Local Business Listings

Posted by Modern Maze is a rapidly growing directory which lists coupons and full descriptive details for local independently-owned businesses.

Each and every business listing has live usable coupons. This isn’t a typical directory which brings consumers in hopes of a coupon only to come clicking down a dead-end street.

Not only does every listing on have a coupon, most have multiple coupon offers. In fact, for merchants who advertise on the site, there’s no limit to the number of coupon offers they can post!

The directory is zip code driven so it works anywhere in the United States for both the merchants who advertise here and the consumers they serve.

At we strongly believe in supporting small, independent business owners. They are still the backbone of the American economy, the local economy where they’re located and an important part of a community culture. 

We drive traffic to the online directory by ranking highly on search engines and though smart online marketing strategies to help our clients get their businesses discovered online.  This is a concept which serves both businesses AND their customers. By helping buyers find what they’re looking for and a coupon discount, we’re helping business owners increase sales and get discovered online.

If you own a business or if you know someone who does who might benefit by this sensible approach to online marketing, please contact us Toll-Free 1-866-799-2825 or send us an email at

Meanwhile, we hope you’ll visit the site often & sign up for our once-weekly email update where we let you know which local businesses have signed up in your area.

Here’s the link to the sign-up page

How Get Your Local Small Business Discovered Online Seminar

Posted by Modern Maze

-This 45-minute seminar takes some of the mystery out of getting your small business- discovered online. 

A website is important but it’s only one tactic in an online marketing strategy.

Information shared in this presentation will reveal simple ideas which can be implemented by anyone-even if you don’t have a website!

Business owners only, please. Sorry, no children. Refreshments will be served.

Q & A session at the end of presentation.

Seating is limited: RSVP REQUIRED.

email your name, and business name to

or call 609-841-9622

How To Create Coupons That Produce Results

Posted by Modern Maze

Some things to consider before you craft your next coupon ad.

1. Are you trying to sell something specific? You can create a coupon to isolate one item or set of items. Something new, something seasonal, something unique or something you really need to move.

2. Are you willing to break even on your coupon offer in hopes to land some repeat customers? I often hear merchants complain about the coupon customers. They don’t want to attract the people who only come when there’s a coupon. I’ll make 3 points: A. you need new customers in order to convert them into repeat customers.
B. once you get a new customer in your place, it’s up to you, your business and your team to provide an experience that transcends the discount in order to get that person back, coupon or no coupon and C. coupons crafted creatively don’t have to cost you all your profit. Create coupon offers that make you celebrate rather than cringe when they’re redeemed.

3. Change your coupons offers often. Customers react to expiration dates but if they know the same coupon will be available next time they get one, the urgency of redeeming now is diminished. So changing the coupon offer may get your customer to act now. It will also add to the interest next time. Folks will want to see what you have going on this time.

4. Incorporate a FREE item or service. The word, FREE is very attactive in advertising and it attracts attention all by itself. Be creative in coming up with a free offer that doesn’t cost you much but could tip the scales when someone is deciding where to go to buy something or eat somewhere. “Kids eat free”, “Free dessert”, “Buy one, get one free”.

5. Use specific dollar amounts rather than percentages. I’ve found that most people have a more favorable response to an ad that tells them a specific amount of the savings. $5.00 off is more powerful that 15%. Plus, if you craft your offer well, the $5.00 discount will end up costing you less than the 15%

6. Follow the experts. Keep an eye on other coupon offers. Observe ads from businesses both in your industry and in other industries for ideas.

Click this link to learn more about, the 21st Century-Style Small Business Marketing System is here to help furnish small business owners with valuable tips and tactics like these to help you make better advertising & marketing decisions.

Click her to receive a notifiation each time a new article with great small business marketing tips is published.

I’m Andrew Mazer, and I’m not a computer geek, I’m a business owner, just like you. I have a passion for helping the independent business owner survive and thrive in an environment where the odds are stacked against the little guy. That’s why I’ve created The cost is minimal and the results are guaranteed. You need this.

Video For Your Business

Posted by Modern Maze

Video, no matter how simple or unpolished it may be, adds visibility, credibility and findability to your business. You never know what connections will be made online.

I’m Andrew Mazer, creator of When I describe moderncoupon and why I created it, I often explain that I’m not a computer geek, I’m a business owner. I think that’s important because as a business owner, I understand the mentality of the business owner and I understand much of the thought processes of the business owner. I also know, about paying ad reps and website developers who usually have no clue as to how to really market a business.

I sell a lot of peel & stick floor tile online from my other company’s wholesale website. A couple months back, I had a fellow install the tile in a showroom area I have in my warehouse so I decided to video the process. This was done on a FLIP camera which is a super-easy and very affordable video camera (available at most electronics stores for about $150.00).

Yesterday, a new customer called my company and ordered 120 snow shovels! Then he said,”Do you know how I found you?…I saw your video on Youtube showing the floor tile installation so I checked out your website and found the snow shovels…..”

So I got a new customer that spent about $800 with my company with a phone call. He discovered my company because he stumbled upon a video which piqued his curiosity and it turned into a sale. But not only is this a sale, it’s a customer.

If you’re in business, a small investment in a short video could mean adding significantly to your customer base and real sales. creates impactful videos businesses can use on their website, youtube and social media. To learn more, go to

How To Deal With Negative Business Reviews Online

Posted by Modern Maze

In my last article, How To Use Testimonials In Your Small Business Marketing, I focused on the positive aspect of customer feedback.  This article is about how to deal with negative reviews online.

There are several ways one can express dissatisfaction around the web these days.  Specifically, “review” sites like and through social media like Facebook.  Here’s how you find out what’s being said about you or your business around the web: Google Alerts. 

Go to and type in your business name and email address.  When your company is mentioned around the web, the information runs through Google’s filters and you get a report via email.  It’s incredible.

So how to you deal with it?

First, look at this as constructive criticism.  It could be an opportunity to fix something that needs fixing.  This may be enlightening about how employees behave in your absence, a report on a dirty restroom or a quality issue with your product. 

Don’t take offense.  Do something about it.  Clean the bathroom, retrain or reprimand the employees.  Use these negative reviews as motivators to manage your business better. 

Second, use positve feedback to your advantage.  This is where learning how to get your customers to give you testimonials (positive reviews) comes in.  When you know you have a negative review and where it is on the web, ask satisfied customers to go there and post a positive review. 

New reviews will generally go on the top of the list of reviews and push the previous one down a spot.  This is why you need to be aware of the need and develop a tactice to collect positive feedback.  When you need to have a positve review posted: ASK FOR IT. 

When a negative review comes in among a whole slew of positve ones, it doesn’t make much impact.  But it sill may serve you in opening your eyes to something that needs fixing.

Suspect your competitor may have posted a negative feedback?  Don’t worry.  Just as faked positive testimonials are obvious, so are fake negative reviews.  I suggest you don’t engage in that sort of war.  Having the tallest building in town doesn’t happen by burning down all the taller buildings. 

Instead, use the negative and turn it into a positve.  Take the information and improve your business by fixing what may need to be fixed and working to create a positive-review atmosphere. provides a service called SEO (Search Engine Optimization).  This service includes analysing and updating a business’ profile on the most poplular review sites and seach engines.  Often business information on these sites is incomplete or flat-out inaccurate which could hurt your search engine rankings making you invisible online. 

We make sure the information about your company around the web is sending a consistent and accurate message.  We report negative and positive feedback about your business and strategize a response.

This service has helped some of our clients go from being invisible online  to having Google page 1 position in a matter of hours.  It could literally drive dozens of new customers your way.  To find out more about this service, click this link or paste it into your browser:

Have Fun!

Andrew (modernMaze) Mazer

PS. A difficult economy is the most important time to implement strategies like this. Can you think of a better time to get more customers?